Social media is the buzz word at the moment and for those of you who made it to our Networking Over Coffee morning for the Cambridge Chamber of Commerce earlier in the year you will be aware of our advice but for those who missed it her is our 2 minute quiz
1) Do you have a website?
Yes - continue to Q2
No - First step is to get a website. Social media wont work effectively without a place to point people to do the selling part of your communications.
2) Are you able to edit your website?
Yes - continue to Q3
No - To engage new and existing customers your website needs to be updated and current. You should be editing your website at least once a month. Don't rely on a web designer for this - do it yourself via a CMS and be disciplined to do it.
3) Do you have email marketing on your website?
Yes - continue to Q4
No - Email marketing is more measurable and direct than social media for selling, so we feel you should have this in place before social media.
4) Are you using the tools you have in place?
Yes - you are well positioned to spend some (not too much) additional time on social media with a view to driving contacts to your website and email marketing to generate business.
Social Media for business is only good if it results in either increased sales or increased customer loyalty. For this you need to be able to drive contacts to your website and email marketing to educate and sell your products and services. Your website needs to be up-to-date, relevant and focused on one of those 2 goals.
Social media sites change in popularity over time so don't put too much time and effort into a platform that may become a dinosaur in a years time - put the effort into your own website first!
If you would like to know more drop in for a coffee and free discussion.